BlogAfter over a month and a half of long talks, design sessions, and much coding, we are happy to relaunch NPO Promote! Much thanks to Claudia at Crivica Technologies for her incredible design, insight, and patience with our team!
Happy to be back,
Tyler Colby
Co-Founder, NPO Promote
When we started building NPO Promote, we worked with a number of very successful internet marketers, including those that specialized in setting up their own network, those that made all of their money as affiliates, and even got in front of two truly classified super-affiliates.
And you can immediately tell the difference between a $100-$500 a month and a $100-$500 an hour marketer(and in the case one we met, close to almost $2,000 an hour before expenses to his team… incredible).
What we have here is the lessons from the top – the basics that you must do while building your online empire.
We talk about affiliate marketing a lot at NPO Promote for one big reason – it is what we do, and we truly believe that it is the best way for any organization to grow. We still get questions about what it means to have affiliates, why it’s important, and why not just do it the way I’ve always done it. Today I’m going to try and answer some of those questions, and provide some insight into what affiliate marketing can do for you.
Starting a new non-profit organization is exciting! But trying to find the best fundraising ideas for non profit organizations can be a difficult task.
The thing is, you are full of ideas on how to help change the world around you and make it a better place. You think about it night and day, and finally you put the wheels in motion and start out!
After filing the paperwork, finding board members, getting approved by the IRS, applying for tax exemption status, and everything else that you have to account for, you are left with a question….
Where do I get money?
Why should I care about Google+?
The honest answer – Google+ seems to be splitting the social media community. It’s incredibly easy to use, privacy settings (no matter what Zuckerberg says) is still as good/better than Facebook’s, and the share features are very easy to control
But at the same time, it’s still brand new, so the number of users is lower than Facebook/Twitter, and early reports showed an astounding 88% male demographic.
So why care about Google+?
A rare information only post – here’s the direct guidelines of a simple SEO campaign tailored to a start up non-profit. While there is always more to be done with SEO – this is a guide on your first month of SEO backlinking work:
[Disclaimer from Tyler - I'm a Joe Cocker fan. Hopefully this make my saying that his Beatles' covers actually improve the songs more palatable to Beatles' fans. I am right, though.]
I’m not going to mince words here – it doesn’t get better than Joe Cocker. From the raspy blues voice, the crazy hair, the Motown-esque backup vocals – Joe’s the incredible phenomenon of his generation.
He didn’t have the range of Freddie Mercury, wasn’t as raspy as Janis, couldn’t write songs like the Stones.
But he could take any song and make it his own. ”With a Little Help from My Friends” is a ridiculously great Beatles song – but Joe took that song to a whole new level.
That’s his famous one – let’s look at a few of the others:
For many people, branding may seem like just a buzzword – a vague amalgamation that sounds pretty to investors. But the effects of branding, re-branding, and brand image are indescribably huge.
At it’s absolute core, branding is about creating a cohesive image for your company. That no matter where someone looks at your company, hears from your company, or talks to someone from your company they get the same feeling.
Branding can take years to do right, and there are numerous ways to do it. If you’re lost, here are the four main points of branding that you need to cover:
The symptoms of a cold are usually undeniable: the painful cough, the concrete packed nose, the sweaty feeling all over your body. You feel it for days, weeks, sometimes for a whole season.
But what caused the cold? Was it your coworker who sneezed and didn’t wash their hands? Or the restaurant that served food a little past it’s prime? Or was it a stranger who got a little too close to you in line?
What happens when your non-profit gets sick?
We’ve gotten some kind of variation of this e-mail/tweet/phone call/conversation a lot since starting NPO Promote:
“We just started a new Non-Profit – what advice do you have for beginners?”
Easy – stop fundraising. If you do these 13 things right, THEN you can start fundraising.
Our team at NPO Promote has worked with online marketing, promotions, and donation strategies for a number of years – and we’ve seen some extremely profitable and amazing ventures online! I’ve seen internet marketers go from simple blog posts to multi-million dollar product launches, organizations that get a simple foothold on a site for a huge PR win, and businesses that have exploded with simple tweaks and redesigns.
And I’ve seen some HORRENDOUS failures online.
Here are eleven of my favorites -
